Privacy Policy

Introduction 

London High Street Company is committed to protecting your personal information. It’s your information, and we respect that. Our Privacy Policy gives you detailed information on when and why we collect your personal information, how we use it and how we keep it secure. This Policy also sets out your right to request that we delete, update, transfer or provide you with access to your personal information. Please also note that this Privacy Policy only applies to personal information obtained by us in accordance with applicable laws – not information collected from your interactions with third parties. 

Who we are and how to contact us 

The Sites (Stores, Website and App), and our Services (e.g. Personal Shopping) are operated by or on behalf of London High Street Company

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact our Data Protection Officer at  info@londonhighstreet.com

  

How we collect your personal information 

  

Personal data you provide to us 

  

We collect information that you provide to us directly when you interact with us. This could include purchasing online, over the phone or in person, or when you sign up to receive marketing from us. Examples of when you may provide us with your personal information are listed below: 

  1. When you register or use the ‘London High Street’ App (the “App”) 
  1. When you are registered on the London High Street customer relationship management system in store 
  1. When you contact London High Street by telephone, social media or email or through electronic channels (e.g. the App ). Calls to our Customer Service department are recorded and you will be advised of this on the call.  
  1. When you register or use London High Street in-store or virtual shopping services (e.g. personal shopping services ) 
  1. When you sign up to receive marketing 
  1. When you attend an event, campaigns, exhibition  or enter prize draws or competitions run by London High Street company  
  1. When completing any surveys that we send to you for research purposes (although you are under no obligation to complete these) 
  1. When completing any research panel interviews or observed user testing 
  1. When completing any forms for transactional, employment or other purposes 
  1. When you buy products, services and gift certificates from London High Street  (i.e. details of transactions you make with London High Street  in-store or via the Website or App) 

Personal data we collect using cookies and other similar technologies 

When you use and access our Website and App, we use cookies and other similar technologies to help make your experience better and to personalise the service you receive from us – this means, for example, that we will remember your previous visits and track the pages on our Website that you visit.

Personal data received from third parties 

Your information may be shared with us by independent organisations and our subsidiary companies , for example, organisations that London High Street company works with to run partnerships, competitions and events or that provide some of our Services. 

  

These organisations or our subsidiary companies  will only share your information when there is a lawful basis to do so. You should check their Privacy Policy when you provide your information to them, the understand fully how they will process and safeguard your data. These independent organisations may include:     

  • Third party organisations – we may combine information you have given to us with additional information made available from/shared with us by external sources. This will only be done when we both have a lawful basis to do so. 
  • Information updates – from time to time, we may screen our database against recognised data files, such as the National Change of Address file, to help us keep our database up to date. 
  • Social media and messaging services – Depending on your settings or the privacy policies for social media and messaging services like Facebook Inc, WhatsApp, Twitter, Snap Inc, or Google Inc you may give us permission to access information from those accounts or services. 

Information available publicly 

From time to time, we may collect information that is contained in publicly available sources such as Companies House and information that has been published in, for example, article/newspapers/online.    

The types of information we collect 

We only collect the information that’s necessary to carry out our business, provide the particular service you’ve requested and to keep you up to date about all the latest exciting news. The types of personal data we collect depends on who you are and how you interact with us (including the use of our Sites and our Services) and includes the following:     

  1. Title 
  1. Name and Surname 
  1. Email address 
  1. Date of Birth 
  1. Contact phone number(s) 
  1. Purchase information 
  1. Interactions with us e.g. contacting our Customer Service, visitors logs, clicking our ads 
  1. Payment details 
  1. Delivery address(s) 
  1. Billing address 
  1. Attendance at events (this may include images and sensitive personal data such as access requirements 
  1. Preferred store, categories and brands 
  1. Appointment booking and information given during appointments (this may include images and sensitive personal data such as allergy information) 
  1. Official documentation providing proof of identification (photographic identification) and related information provided on the official documentation, including, where relevant, a passport number and driving licence number 
  1. Automatically populated IP address – When you visit our website, we may collect an automatically populated IP address. An IP address is a unique number which allows a device (such as your mobile or tablet) to browse the internet. 
  1. Information from cookies and similar technologies – When using our Website and App, we will collect certain behavioural data (related to your browsing activity or interaction with emails, such as the time and date of your visit, the pages that were requested and the referring website (if provided) and technical data (such as IP address, geolocation, browser type and operating system). For further information, please read our Cookie Policy. 
  1. When visiting our website we may collect an automatically populated IP address. An IP address is a unique number which allows a computer, group of computers or other internet connected device (such as your mobile or tablet) to browse the internet. We may also record the time and date of your visit, the pages that were requested, the referring website (if provided) and your internet browser version. 

**For further information about Cookies and how London High Street Company  uses them, please read our Cookie Policy. 

Ensuring your personal information is only used where lawful 

In order for us to use your personal information in a compliant manner, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation. 

Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute “personal information” as defined by applicable data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. 

Why we collect your personal information and how we use it 

At London High Street, we like to get to know our customers well –to provide you with an seamless shopping  experience. We use information about you in a number of ways, including providing the services that you have requested, offering you a personalised experience and informing you about special events or exciting London High Street news. We might also use the information we have to contact you about any information we might need to process your orders, returns or queries.     

To carry out our business and to provide a service or carry out a contract with you. 

  • Fulfilment and delivery (where applicable) of, products and services you have ordered and our other services that we provide. We may share your personal information with our delivery partners, third-party service providers and third-party concessions. 
  • Process payments. London High Street  does not store any payment card numbers once the transaction has been completed. We share your personal information with credit card companies and other payment providers and acquirers in order to facilitate your transaction. These third parties will be responsible for the handling of your personal data for these purposes and their Privacy Policies will set out how they do this.  
  • Contact you with important information relating to your booking or purchase, or use and administration of any of our Services, such as confirming your order, letting you know about returns and refunds and any information in relation to that Service. We may share your information with our communication partners for this purpose. 

  

Where we have your consent: 

  • Send you marketing via email, or internet and in-app advertising about all the latest news, events and offers at London High Street. You can unsubscribe at any time by clicking the unsubscribe link in any email. We share your personal information with a variety of third-party email marketing providers and internet advertising publishers who assist us in delivering our email marketing campaigns to you.  
  • We tailor emails, internet and in-app advertising to the things you love, so they’re relevant to your location, what you have shown an interest in, your online browsing behaviour and the things you buy from us. 
  • Use and share your details to show you advertising on such Social Media platforms, such as Facebook and Instagram, or via other third-party advertising that may appear on other websites or apps you use. Online advertising channels we may use are: digital display, video on demand, search engine marketing, paid social – these are all on third party sites or platforms. 

Where we have justifiable reason (legitimate interest): 

  • Events. We share your personal information with any applicable third party hosting the event and ticketing companies . 
  • Respond to customer service enquiries raised in the store, online, social media or on the phone.  
  • Invite you to provide feedback about our products and services in the form of online, email, or in-store surveys. We use this information to help us improve the quality of service provided; to monitor the quality of our products and services and to assist with the selection of future product and service lines.  
  • For classifying our audience into user profiles, groups or segments, using shopping habits information regarding your personal or professional interests, demographics, experiences with our products and contact preferences. These segments help us to understand our audience better.  
  • Anonymous track usage statistics on our Sites. By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn what pages to target our adverts so that they’re more relevant to you.  
  • Measure and understand how our customers respond to our Sites and to a variety of marketing activity so we can ensure our activity is well targeted, relevant and effective. 
  • The use of CCTV recording equipment in and around our premises for monitoring and security purposes. We may share where necessary CCTV footage to the Police This is very strictly controlled. 
  • Detect and reduce fraud and credit risk.    

The Privacy and Electronic Communications Regulations (PECR) 

Where we have collected your contact details in the process of a sale (or negotiations of a sale) of a product or service, London High Street  will have PECR-compliant permission to send you marketing updates via email or through targeted social media, internet and in-ap advertisements. We will only send you marketing updates about London High Street ’ products and services. 

You will be able to say no to receiving these emails when we first collect your contact details and you will be able to unsubscribe in every subsequent communication from us. 

Sharing your information 

We will check any third party that we use to ensure that they can provide sufficient guarantees regarding the confidentiality and security of your personal information. We will have written contracts with them which provide assurances regarding the protections that they will give to your personal information and their compliance with our data security standards and international transfer restrictions. 

We use social media platforms and third party advertisers such as Facebook, Instagram, Snapchat and Google to facilitate targeted marketing communications (such as sponsored ads and search) for our customers. Where you have opted into receiving marketing communications from us, we may share your email address and name to tailor our messages to you. 

Business Administration and Legal Compliance 

In certain circumstances, we share and/or are obliged to share your personal information for business administration and legal compliance purposes with third parties outside London High Street Company.  

Our use of cookies and similar technologies     

Our website, app and emails contain certain cookies, pixels, records and other technologies of which you should be aware.

Third Party Links and services     

Our website, app and emails contain links to third party websites, tools and services. Please remember that when you use a link to go from our Sites to another website, use a third-party tool or you request a service from a third party, this Privacy Policy no longer applies. 

Children 

Customers need to be over 16 years old to create an account with us and to sign up to receive our newsletter. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data through the Sites and Services without their permission. 

How long do we keep your personal information for? 

We keep your personal information in line with our company retention policy and as required to comply with any legislation. We only retain information for as long as it is required.  

Confidentiality and security of your personal information 

We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. We do not sell your personal information for any purpose. 

We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from: 

  • unauthorised access 
  • improper use or disclosure 
  • unauthorised modification 
  • unlawful destruction or accidental loss 

  

All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.     

Changes to this Privacy Policy 

We may make changes to this Privacy Policy from time to time. 

To ensure that you are always aware of how we use your personal information, we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required, to comply with changes in applicable law or regulatory requirements. We will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information. 

Visiting our Stores 

If you visit any of our stores, you may notice that we use security cameras, known as “CCTV” to make sure that we can keep our visitors safe and help prevent any crime in store. 

Changes to this Policy 

Sometimes, we might need to make changes to this Policy if we change how we use your personal information. So, we recommend that you come back and check the Policy from time to time. 

If we make any really big changes to how we use your personal information, we’ll always make sure that it is really clear what we’ve changed, and you can always contact us if you have any questions.